The fat lady has sung, enough already.

It’s over. For too many reasons to count, Research In Motion has blown a commanding smartphone market share and has been dying for some time now.

From comScore, here is smartphone platform market share in December 2009:

Top Smartphone Platforms
3 Months Ending Dec. 2009 vs. 3 Months Ending Sep. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Devices
Sep-09 Dec-09 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 42.6% 41.6% -1.0
Apple 24.1% 25.3% 1.2
Microsoft 19.0% 18.0% -1.0
Palm 8.3% 6.1% -2.2
Google 2.5% 5.2% 2.7

And November 2011:

Top Smartphone Platforms
3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Aug-11 Nov-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 43.8% 46.9% 3.1
Apple 27.3% 28.7% 1.4
RIM 19.7% 16.6% -3.1
Microsoft 5.7% 5.2% -0.5
Symbian 1.8% 1.5% -0.3

This Canadian company had monopolized the smartphone game for the enterprise. Now they survive with little significance to the overall market.

When they first released the Playbook it was clear what was expected. This was going to be the device to save the company. It was going to integrate with the Blackberry and bring innovation to a firm that had been stagnant for several years. It was a bust to say the least, retailers couldn’t give these things back fast enough.

Now RIM is reportedly releasing two new Playbooks. What many had assumed to be the nail in the coffin has come full circle. Whether this is resilience or stupidity by RIM we will know soon enough, but at this point I just can’t imagine any product from this company becoming the booming success that would be necessary to save the organization.

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