They actually believe in what they do.
Small businesses are the backbone of every economy, and often the heart as well. They are the people innovating and providing, and they are deserving of some analysis.
We can see from this infographic from Intuit that the home has become a second office. With so much technological innovation people can now run their books and develop strategy in the comfort of their homes. The virtual office has become as real for small business owners as it has for the corporate big dogs.
hat tip Barry Ritholtz