Despite a painful recession for retailers, comScore reports that e-commerce sales continue to see healthy gains. Online spending for Q2 of 2012 reached $43.2 billion, a 15% increase year over year. This marks the 11th consecutive quarter of year over year growth.
A couple of highlights:
- The top-performing online product categories were: Digital Content & Subscriptions, Consumer Electronics, Flowers, Greetings & Gifts, Computer Hardware and Apparel & Accessories. Each category grew at least 16 percent vs. year ago.
- 42 percent of e-commerce transactions included free shipping, representing a seasonal pullback from the Q4 2011 high of 52 percent.