Store sales in the U.S. continued to slow last week, as many shoppers are predicted to be holding out for last minute Christmas specials.
ICSC-Goldman chain store sales were up 2.5% year over year last week. This compares to being up 3.2% Y/Y the week prior, and up 4.0% Y/Y the week ending November 24, Black Friday.
Redbook reports store sales were up 2.2% Y/Y last week following the 2.1% Y/Y gains the week prior and 4.5% Y/Y gains the week ending November 24.
Both reports are considering the past 2 weeks, and probably the next, to be the “soft middle” for holiday shoppers. Expect sales to pick back up dramatically in the final week before Christmas.