Promotions Lead Store Sales Into Christmas

Store sales saw modest improvement this week, with both reports citing that effective promotions have been the drivers of the winning chains.

The ICSC-Goldman store sales index was up 2.0% from the same week a year ago, compared to up only 1.5% Y/Y the week prior.

The Redbook store sales index was up 2.9% from the same week a year ago, compared to up only 2.6% Y/Y the week prior.

Store Sales2 600x384 Promotions Lead Store Sales Into Christmas

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